ABOUT VETRA

We combine ambition with style and design timeless pieces that feel as good as they look.

It all started with Jonas – an entrepreneur with an idea to inspire others to follow their own path. VETRA is not just clothes. It is a way of thinking and living. A reminder that you can – and that you deserve to – do it in style.

We design for those who don't fit into a box. For those who build their own path.
"Comfort is confidence" is not just a motto – it is at the core of everything we do.

At VETRA, it's not just about looking good.
It's about feeling ready to take the next step – whether it's in life, in your dream, or just in the present.